As sales professionals, there will be three distinct demographic groups that will comprise your market. The demographic groups are; Generation Z (Born between 1996 to 2010), Millennials (1981 – 1996), and Baby Boomers (Born between 1946 – 1964).
We must understand the essential summaries and differences in their buying behaviors.
Read each of the following three articles. Summarize each article (label “Summary”) and provide your opinion of each article (label “In My Opinion.” Your statement should address the importance of what is suggested in the article and whether you agree or disagree. In closing, your essay should address the similarities and differences of each group.
Your essay should be a minimum of three pages double-spaced in Microsoft Word (Feel free to write more). Use Arial font – 12pt.The essay is due date: Sunday, September 25, at 11:59 PM. Note: Your name, date, and class should appear at the top of the first page.
1. Gen Z Consumer Behavior: What You Need to Know | Talon.pdf (Gen Z Consumer)
2. Understanding The Research On Millennial Shopping Behaviors-1.pdf (Understand The Millennial Consumer)
https://www.forbes.com/sites/halahtouryalai/2012/10/15/baby-boomer-spending-habits-heres-whats-really-hurting-their-retirement/ – 2755681322bb (Baby Boomer Spending Habits)
Note: Feel free to cite other sources.