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Retail Management

متطلبات: هذا نشاط مستمر للجزء أ ، استمر في العمل على نفس موقع الويب الذي اخترته

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متطلبات:
هذا نشاط مستمر للجزء أ ، استمر في العمل على نفس موقع الويب الذي اخترته في الجزء أ. في هذا الجزء ، يُطلب منك تقييم أحد مواقع الويب أدناه بناءً على ما تعلمته من هذه الدورة ومن وجهة نظرك. سيغطي التقييم الجوانب المختلفة للتجارة الإلكترونية مثل فكرة العمل وتصميم مواقع الويب والتسويق والأمن … إلخ.
ستحتاج إلى تحليل الأعمال وتقديم اقتراحات لتحسين وضع العمل الحالي.
تتطلب الأسئلة التالية التفكير النقدي ليتم الإجابة عليها بنجاح. ستقود الإجابات على هذه الأسئلة طرق تحسين أعمال التجارة الإلكترونية الحالية.

1. تصميم الموقع 3 علامات
➢ قم بتقييم تصميم موقع الويب مع التركيز على العوامل الثمانية الأكثر أهمية في تصميم موقع التجارة الإلكترونية الناجح (سهولة الاستخدام ، سهولة الشراء ، الرسومات البسيطة … إلخ). أنت مطالب بتقييم كل عامل. ( راجع الفصل 3 – الصفحة 212 في الكتاب و / أو الشريحة 43) .
o مناقشة الاقتراحات الممكنة لتحسين تصميم الموقع.
2. برامج الأعمال 2 درجة
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
➢ Explain the different types of software used on the website to perform the current functionalities.
• What can be done to improve the software?
3. Payment and Security 3 marks
➢ What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
➢ What are the technologies used on the website to secure the online transactions?
➢ o What other technologies can be added? Explain why?
➢ What is the current privacy policy of the online store? Outline how the information is collected and used? o What can be added to the privacy policy? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
➢ Explain the current online, offline, and social media marketing strategies of the e-commerce business? Provide photos or screenshots of your business marketing activities.
• What can be done to improve the marketing aspects of the business?
5. Know your competitors. 3 marks
➢ Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide one competitor SWOT analysis with screenshots of their website activities.
o What can be done by learning from your competitor’s experience?

6. Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce business.
Guidelines for the assignment:
✓ The answer sheet must include the following:
• Cover page
• Questions
• Answers
✓ Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
✓ This is a group project (4-5 students), which is part of your course score. It requires effort, research, and critical thinking.
✓ You are required to choose one current business from the list.
✓ Each website can be chosen by one group only.
✓ Use font Times New Roman, 12 font size
✓ Use 1.5 line spacing with adjust to all paragraphs (alignment).
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project and references.
✓ The minimum number of required references is 5 references using APA style.
✓ Your whole project report length should be between 1250 to 1600 words.
✓ You must check the spelling and grammar mistakes before submitting the assignment.
✓ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
✓ Your file should be saved as Word Doc. Follow this pattern to name the file:
اسمك_CRN_ECOM101_ مشروع _ ب .docx

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